4 Keys to Radio Advertising

 

From the buy to the spot, get expert advice on how to run a successful radio ad campaign.

 

 

 

 

Radio Stations

Find a Radio Station: Click Radio Stations to browse all of the commercial and noncommercial radio stations in your area, read descriptions of each station’s format/genre, and find phone numbers and/or website address links for your all favorite radio stations.

How It Work?

• How it Works: Are you an advertiser looking for new, effective ways to deliver messages to your target audience? Or perhaps a program director wondering how your radio station can better promote itself and, in turn, reach a broader audience? Do you wonder what happens when a radio commercial does not list a phone number or website? Maybe you’re just interested in more information? Click How it Works to learn more about OnTheRadio.Net and the benefits it confers to advertisers, radio stations, and listeners.

 

Radio and the Internet: Powerful Complements for Advertisers

• A New Study of How Radio Ads Can Complement Internet Campaigns
  Conducted by Harris Interactive, Inc.
  A Compoment of “Radio and the Consumer’s Mind: How Radio Works,” February 2007

Introduction

The Radio Ad Effectiveness Lab is conducting a new series of research projects under the umbrella theme, “Radio and the Consumer’s Mind: How Radio Works.” The goal is to continue learning how Radio advertising affects consumers differently than other forms of marketing.

Background

Before embarking on a new primary study on Radio and the Internet, the Radio Ad Lab Research Committee thought it would be useful to present different ways that we believe the two media are likely to intersect. Here are some points that we believe can be made about Radio and the Internet as potential partners in advertising.

Radio and the Internet: Powerful Complements for Advertisers

We achieved about 800 completed interviews in each of those test groups. The ads used in the test came from eight actual ad campaigns in a wide variety of product categories. Each of those campaigns actually had used both Radio and website advertising. The Radio ads were all 30s; the related website ads were a mixture of static images, animated images, and Flash animation of varying sizes.

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